The Arizona Coyotes Are A Pack Apart

Published On October 8, 2015 | By Jason Harrison | B-Sides

The Coyotes released a new pump-up video for the fans to kick-off the 2015-16 season. It’s pretty freaking excellent.

It definitely hits the nail on the head. We weren’t born into this team. We chose this team.

The Coyotes PR team should continue down this path. We aren’t your daddy’s original six and there’s no reason for this team to act like we are. Better to market this team to the people here, the people we have, and make it appealing to the folks who are here now.

Feels like the new sweaters and this video are a nice start. Now it’s time for our youth infusion to take the next step.

Now it’s time to light some mups.